If you are lucky enough to already have a published book, or two, or you have invested all the hours to build your author platform prior to publishing your book the chances are you already have a book community ready to go forth and spread their love on your behalf - your own personal advocates.
In a new and interesting article from Publishing Perspectives - Colleen Devine Ellis outlines how to deploy your community to help promote your books and how to develop that community further. Read more here
Your own blog should always be the starting point for promoting your new book - you have a tribe of followers who are already interested and invested in you - yet organising that blog plan sends shudders down the spine of the bravest writer.
Nina Amir - a book marketing guru, has written a simple step by step guide to creating a book marketing blog plan over at Joel Friedlander’s “The Book Designer”. Well worth checking out and while you’re there have a look around the site it’s absolutely packed with invaluable advice for aspiring or published authors. Read article here